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Hinonga o Tutuki

Advisory

End-to-end delivery of sensitive qualitative research projects. Social research expertise enhanced by skillful project management.

Our Services

At Hinonga o Tutuki we are dedicated to conducting robust qualitative research on sensitive topics. We understand the importance of handling delicate subjects with care and precision. If you're ready to gain invaluable insights that respect the complexities of your research questions, we are here to guide you every step of the way.

Sensitive Topics

Discussions about sensitive topics like abuse, family relationships, and religion can feel daunting. We specialize in helping individuals navigate their deep feelings by fostering a trusting environment. We engage all participants with understanding and respect, allowing us to tackle these important subjects with confidence.

Hard-to-Reach Populations

We specialize in engaging hard-to-reach populations using innovative methods that prioritize respectful recruitment. By employing culturally informed practices, we ensure not just outreach but genuine connection, paving the way for effective and respectful collaborations that resonate with diverse communities.

Meaningful Analysis

We specialize in using narrative analysis and a critical sociological perspective to convert qualitative data into actionable insights. We will navigate the complexities of your data and discover meaningful ways to move forward and achieve your objectives.

Hinonga o Tutuki

Kaupapa
MĀori
Expertise

At Hinonga o Tutuki Advisory, we are a husband and wife team who drive every project with passion and expertise. We have cultivated a network of sensitive research specialists so we can tailor the suite of skills in our teams for the needs of each project. The breadth of qualitative and quantitative skills among our wider team ensures we deliver comprehensive solutions. Discover how our dedication can successfully deliver your next project, end-to-end.

Research Lead

Dr Nicola Harrison

Dr Nicola Harrison

Ngai Te Rangi, Ngāti Raukawa ki Waikato, Vaka Puaikura, Clan Urquhart

With a PhD in sexual violence prevention among Māori communities, Nikki's research approach emphasizes trust, respect, and cultural sensitivity. Dr. Harrison is committed to nuanced qualitative research and analysis to accurately reflect the aspirations and perspectives of those with whom she works.

Delivery Lead

Daniel Harrison

Daniel Harrison

Ngapuhi, Ngāti Kahanungu

Daniel has spent the last 15 years in the software development sector running high performing delivery teams. He is a talented project manager and a skilled facilitator.

Ready to work with us?

Discover how our Kaupapa Māori expertise can deliver your next research project end-to-end.

Get in Touch

Understanding Qualitative Research

Qualitative research is a method used to gain an in-depth understanding of human behavior, experiences, and interactions. It involves collecting non-numerical data, such as interviews, observations, and open-ended surveys, to uncover underlying motivations, preferences, and trends. At Hinonga o Tutuki Advisory, we utilize qualitative research to delve into the intricacies of sensitive and hard-to-reach communities.

Advantages

Qualitative research offers rich and detailed insights that quantitative methods may not capture.

Contextual Understanding

Gain deep contextual insight into the communities and individuals you are researching.

Nuanced Perspectives

Uncover the nuanced views and lived experiences that numbers alone cannot reveal.

Holistic View

See the full picture of your target audience through rich, detailed qualitative data.

Informed Strategies

Develop strategies grounded in genuine human understanding and real-world context.

Get in Touch Today

Reach out to us today to discuss how our qualitative research services can benefit your organization.

Contact Us